Tamedia Advertising
Sales Manager, HubSpot Key User and AI lead — sales and product in the same role.
Context
Tamedia Advertising is the advertising arm of Tamedia’s Swiss media brands — 20 minutes, Tribune de Genève, 24 heures, among others. My scope: grow a portfolio of 450 clients and 1,650 prospects across Vaud and Geneva.
The challenge
Managing a portfolio this size solo means constant trade-offs: who deserves an hour of prep, who gets an automated follow-up, how to track 1,650 prospects without leaving value on the table.
Cross-functionally, the challenge was to shift a sales organisation accustomed to traditional methods into a team that uses AI as a daily lever.
What I did
On the sales side: multi-channel strategy advisory, campaign management, portfolio development. I applied my own AI tools to prep meetings, personalise follow-ups and summarise performance.
On the CRM side: as HubSpot Key User, I trained teams on new features, deployed workflows and structured reporting. On the AI side: lead for French-speaking Switzerland — I designed and shipped internal AI tools (meeting prep, personalised follow-ups, campaign summaries) and drove their adoption across roughly thirty salespeople.
Outcomes
+18% revenue on the portfolio. CHF 700K generated. Full training of the French-speaking sales teams on CRM and AI tools.
What I took away
This role showed me that sales and product are not opposites: understanding what a client wants and understanding what a user needs are the same muscle.
Highlights
- +18% portfolio revenue growth, CHF 700K generated
- HubSpot Key User: team training, feature rollouts, reporting
- AI lead for French-speaking Switzerland: 30+ salespeople equipped
What I took awayHigh-volume sales forces you to prioritise — exactly the product management muscle.